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7 July 2022

ACC Liverpool


Stream 1

Stream 2

8:30 am

Registration and networking in the Exhibitors Hall

9:20 am

Chair’s welcome

Dr Robert Varnam, GP in Manchester and leadership coach

Chair’s welcome

Kay Keane, practice manager, Alvanley Family Practice and director, The IGPM

9:30 am

Handling resistance to change: stop pushing

  • Resistance to change is a universal experience for managers
  • Just pushing harder rarely works
  • Learn how a simple 3-part framework can help you understand what’s behind resistance and move forward more successfully and compassionately

Dr Robert Varnam, GP in Manchester and leadership coach

How to do patient communications in 2022

  • Three reasons we need to change how we communicate with patients
  • A simple process to follow for every message you want to share from now on
  • Tips on how to apply this to social media, health campaigns and your PPG.

Kara Skehan, managing director at Yorkshire Medical Marketing & Primary Care Comms Clinic

10:20 am

Why should we do the Digital stuff in General Practice?

  • This session will help practice managers and teams to ‘distil the digital transformation agenda’ into manageable bitesize elements.
  • Discover opportunities to meet increased demand, use digital to divert to alternatives and save time in practice, whilst working across PCNs.
  • Know which NHSDigital solutions improve patient experience. Know how to incorporate Digital in your business as usual, not as an add on

Helen Holmes Fogg, Redmoor Health's Director of Strategy and Development

Lisa Drake, ex-commissioner and practice manager at Redmoor Health, digital advisor in a practice in the Lake District.

Sponsored by:

PCNs using covid vaccination service opportunities to address population health challenges including QOF

  • How can PCNs use the vaccination and immunisations programme to address health inequalities- “making every contact count” programme?
  • How might this approach support LTC recovery?
  • How do we prioritise who gets seen and when against a backdrop of increased demand and widening health inequalities?

Dr Sohail Munshi, chief medical officer of Manchester and Trafford Local Care Organisations

11:00 am

Coffee Break and networking in the Exhibitors Hall

11:40 am

How to have difficult conversations in practice without fear

  • barriers to effective communication
  • common communication errors and strategies to overcome them
  • key phrases and techniques to explore underlying issues with your team

Dr Ed Pooley, GP JRB Healthcare, Nottingham and Director of Ten Minute Medicine

The Quiet Leader: understanding introversion in leadership

  • Understanding what an introvert personality actually means and strengths and weaknesses
  • Understanding that introverts have many qualities desirable in leaders, how to leverage these attributes and the benefits of balance in leadership teams
  • Understanding (and managing) introverts in the workplace for extroverts, and vice versa

Dr David Morris, civilian medical practitioner (GP), RAF Boulmer Northumberland

12:25 pm

An update on the NHS Pension including the McCloud Judgement

  • Understanding membership types, pension sections & benefits
  • Understanding annual and Lifetime Allowance including scheme pays
  • Enhancing your retirement pot and your next steps

Simon Appleyard, senior area manager, Wesleyan

Sponsored by:

From tokenism to application: community engagement quality standards

  • Introduction to the benefits of engaging communities in health and wellbeing issues
  • Description of the 4 NICE quality statements
  • Two brief worked examples of how to apply community engagement to help alleviate clinical concderns in a general practice/locality context

Elizabeth Bayliss, community engagement practitioner

1:10 pm

Lunch and networking in the Exhibitors Hall

2:10 pm

Tackling Health Inequalities in England – the Complete Care Community Programme

  • An active new learning network has been established across England. Demonstrator sites in all 7 NHSE/I Regions are addressing some of the most complex care issues in their communities.
  • The first report is being published on 6 July and will be highlighted during the presentation.
  • NIHR research programme starting in January 2023

Professor James P Kingsland OBE, clinical professor – primary care physician, School of Medicine University of Central Lancashire and National Clinical Lead Complete Care Community Programme

QOF 2022/23

  • What is the true value of a QOF point?
  • How to maximise QOF income
  • Why QOF management should be led by non-clinicians

Ryan Smith, non-clinical partner, Abbey Medical Centre and strategic PCN manager, Kenilworth & Warwick PCN

2:50 pm

Panel discussion: Patients and the Practice Team

Kay Keane, practice manager, Alvanley Family Practice and director, The IGPM

Dr Robert Varnam, GP in Manchester and leadership coach

Lorna Laflin, practice manager adviser, RCGP

Dr Ed Pooley, GP JRB Healthcare, Nottingham and Director of Ten Minute Medicine

3:30 pm

Conference ends

*We would like to thank our exhibitors for supporting this meeting. Unless stated in your programme, they have had no input into the agenda, speaker selection or content.

** Your delegate badge may, with your permission, be scanned by sponsor companies in the exhibition hall and at sponsored sessions.  If you allow your badge to be scanned, you agree for those companies to contact you about their products, events and/or services – some of which may be promotional in nature. If you do not wish to be contacted by our sponsor companies you have the right to not have your badge scanned when visiting a sponsored stand in the exhibition hall or attending sponsored sessions. You can withdraw your consent at any time by contacting the sponsor.

Professor James P Kingsland OBE

Professor James P Kingsland OBE

clinical professor – primary care physician, School of Medicine University of Central Lancashire and National Clinical Lead Complete Care Community Programme

James has worked in all sectors of the NHS for over 38 years. He is a primary care physician and clinical professor in the School of Medicine at the University of Central Lancashire.  

His time is now split between teaching, broadcasting, writing and national clinical leadership roles.  

He co-created the principles for the development of Primary Care Networks in England and has now built on this work creating a national programme to address health inequalities. Previous roles include President of the National Association of Primary Care, Advisor to the UK Department of Health and NED on the board of three NHS hospitals. He sits on the Board of the newly created professional body for GP managers, the Institute of General Practice Management. 

Elizabeth Bayliss

Elizabeth Bayliss

community engagement practitioner

Elizabeth Bayliss has extensive experience in community health development in inner London, working with many different communities:   Caribbean, Bengali, Somali, Turkish; with neighbours, homeless people, church groups, prisoners.

She was a committee member for NICE Guidelines on Community Engagement: improving health and wellbeing and reducing health inequalities (NG44) 2016 and Quality standard (qs148) 2017. 

She now focuses on community engagement, currently advising Kids Inspire, a charity that supports children and young people, on developing a community engagement dimension.

She aims to promote ways that people in communities can take greater agency over matters of concern to them, such as their health and wellbeing and that of their families.

She runs a smallholding in rural Essex that serves also as a retreat centre.

Dr David Morris

Dr David Morris

civilian medical practitioner (GP), RAF Boulmer Northumberland

Previously a GP Partner, Dr Morris is currently a Civilian Medical Practitioner (GP) based at RAF Boulmer in Northumberland and continues to work as an NHS GP Locum.
He has an interest in quality improvement, patient safety and governance and enjoys designing and improving systems.
Dr Morris has had varied senior roles at GP Federation and practice level and is keen to help naturally quieter individuals understand their strengths and help them to thrive in teams
and leadership positions. He has studied for additional qualifications in medical leadership at UCLAN and Manchester University Business School. He enjoys road cycling, training in the gym and loves being outside with his family.

Simon Appleyard

Simon Appleyard

senior area manager, Wesleyan

Simon is a Senior Area Manager at Wesleyan Assurance Society. He leads a team of 15 Financial Consultants who help people navigate the NHS Pension as well as other financial areas. He has in-depth knowledge of the scheme including the McCloud Judgement (Age Discrimination case). Whether you are new to the NHS or not, you can rely on Simon and his team to help make the most out of your finances.

Dr Robert Varnam

Dr Robert Varnam

GP in Manchester and leadership coach

Robert Varnam is a GP, strategic advisor and coach for transformational change. Alongside his clinical work in inner city Manchester, he has had a varied career covering research, city-wide leadership, quality improvement, national policy and service transformation. He has worked internationally, providing inspiration and training for people from more than a dozen nations, and advising national leaders on unleashing the potential of primary care. At NHS England, he led national policy developments in integrated care and primary care, including the creation of the General Practice Forward View with £500m a year of improvement support and a £2.4bn a year commissioning commitment. He created the 10 High Impact Actions to release time for care and the Time for Care improvement programme. In 2021, Robert left his role as national Director of Primary Care Improvement in the NHS to focus on providing direct support to leaders and teams. @robertvarnam

Dr Ed Pooley

Dr Ed Pooley

GP JRB Healthcare, Nottingham and Director of Ten Minute Medicine

Dr Ed Pooley is a GP with expertise in time management, patient communication, and managing ‘difficult conversations’. He has published a best-selling book on time management: Managing Time in Medicine: Developing Efficient Consulting in Primary Care, runs a successful Facebook group for health professionals and managers, and offers consultancy to primary care surgeries on handling complaints effectively, improving team work, and managing patient expectations. In his spare time, Ed is a keen writer, computer programmer, and cook. @dr_edwardpooley

Dr Sohail Munshi

Dr Sohail Munshi

chief medical officer of Manchester and Trafford Local Care Organisations

Sohail is a practicing GP in Manchester and has been for over 25 years. He is responsible for leading the clinical strategy of MLCO and TLCO, aiming to improve population health and wellbeing by turning the strategy into reality.

Lisa Drake

Lisa Drake

ex-commissioner and practice manager at Redmoor Health, digital advisor in a practice in the Lake District.

At Redmoor Health, Lisa supports commissioners at CCG/ICS & Regional level to help to deliver system change and modernise general practice.  As an ex-commissioner and Practice manager, Lisa’s work also involves advising practices and PCNs how to improve patients’ digital experience; how to deliver full range of GP Online services and streamline general practice workload.  In addition to her role at Redmoor, Lisa remains in the NHS as a Digital Advisor in a practice in the Lake District.

Helen Holmes Fogg

Helen Holmes Fogg

Redmoor Health's Director of Strategy and Development

Helen has had a varied 22 year executive career in and around the NHS. Over the past 5 years as the CEO of a GP Federation, she led the early formation of collaborative general practice. This grassroots revolution led the maturity and readiness for the introduction of Primary Care Networks. During this time, Helen’s team proudly developed a nationally recognised enhanced care home service.

Kara Skehan

Kara Skehan

managing director at Yorkshire Medical Marketing & Primary Care Comms Clinic

Kara is a friend to primary care and fierce advocate of helping frontline staff to communicate well, warmly and without worry. She has worked in marketing communications for almost 20 years starting out in leisure, PCTs then CCGs and hospital trusts doing hands-on communication manager roles. Now 6 years into running her own consultancy, Kara and her team work alongside GP practices, PCNs and federations on their communications and social media. 

Lorna Laflin

Lorna Laflin

practice manager adviser, RCGP

Ryan Smith

Ryan Smith

non-clinical partner, Abbey Medical Centre and strategic PCN manager, Kenilworth & Warwick PCN

Ryan is a Non-Clinical Partner at Abbey Medical Centre in Kenilworth and has been the Strategic Manager for K&W PCN for the last 2 years. He has worked in South Warwickshire for a total of 6 years and has over 11 years of NHS managerial experience. He is passionate about equality and fairness, particularly in general practice and is proud to work in an area with such a high standard of GP care.

Event Overview

Management in Practice Liverpool is a one day, free-to-attend conference designed specifically for Practice Managers, GP Partners, Administration teams, and those involved in running GP surgeries, federations, PCNs and other primary care medical services.

Comprised of a multi-stream agenda, an exhibition featuring leading suppliers and service providers, as well as dedicated networking time and the chance to put your questions to the experts, this event will support you and your team when it comes to providing the best possible patient care alondside running a successful business.

Topics that will be covered include HR, finance, technology, staff wellbeing, and legal issues.

Free tickets are available and will be allocated on a first come, first served basis.


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How to get there

ACC Liverpool is a short taxi or bus ride away from Liverpool Lime Street station and its direct services to London that take a little over two hours. Regional and local rail connections are even closer…

Many bus routes serve the bus station at the Liverpool ONE retail development, just a five-minute walk from ACC Liverpool. We even offer coach drop-off areas adjacent to the King’s Dock site.

Less than 20 minutes from the UK motorway network and adjacent to Liverpool’s main through road, ACC Liverpool is perfectly placed if arriving by car.

Kings Dock Car Park

There are 1450 parking spaces available in the on-site Kings Dock Car Park, with accessible bays and electric charging points on every floor. Parking charges apply – visit the website for pricing.